This is an animation that was meant for internal organisations' training about risk and personal accountability. The nudge theory was at the core of message and the sheep who wake up from the mindless following were the metaphor.
I used 3DS Max to bring the idea to live. The required colour scheme and visual style were minimal and flat. I worked closely with the script writer from the early stages or the concept. You can see images of the few animals that were put forward as options and the visual development sketches as well as the mood boards and some screenshots from the 3d interface.
I used 3DS Max to bring the idea to live. The required colour scheme and visual style were minimal and flat. I worked closely with the script writer from the early stages or the concept. You can see images of the few animals that were put forward as options and the visual development sketches as well as the mood boards and some screenshots from the 3d interface.
