Labyrinth publishing is a small independent publisher with some very impressive titles and authors on their rooster including Nobel laureates and Booker winning titles. I have designed their identity including the logo and their visual guidelines. I did all of this at the inception of the business at 2014 and since then the reach of Labyrinth has been growing exponentially. The logo had to be simple and sophisticated at the same time. It needed to fit well on a variety of titles from fiction to picture books and to suggest the craft and knowledge that have gone in creating the publishing house. The branding has been applied on over 70 books some of which are best sellers, on exhibition stands, websites and social media and has helped for the publisher to be well known and well regarded despite their small size.