I branded a small but unique and premium childcare provider. The logo and the name had to emphasise play, being together and creativity. Being owned by a Brazilian, having a link to the country was also desirable. Arara is one of the most common and colourful parrot in Brazil. It is a playful bird and Arara was also seen as one of the first sounds a child makes. The logo colours allude to those of the parrot, also known as Macaw. Below you can see the final design and the two alternatives presented. Also a sheet of rough concept sketches, a few more options that I explored and a promotion picture that I took.
