Our work for Adidas won us a second award. This time it was gold at the Ida Awards after we won silver at the Collision Awards.
A true team effort, this project involved the whole We Are Social design department. We all drew, painted, and designed the letters with just a mood board and few constraints. I went in with digital drawing using Procreate without really knowing the full scale of the project.
Seeing my work in a video with such a turbo-charged cast and shared by Messi himself was quite a surprise!
Our custom designs and type fonts were pushed beyond social and out into the world through TVC and OOH, coming to life through the full Adidas WWC campaign - ‘Play until they can’t look away’.
I am adding a time-lapse of my drawing and a few of my designs that didn’t make the cut.
